Hold On Tight
Tips for attracting and retaining customers
By Dan McInnis, Director of Cox Business Sales Support and Order Management
We’ve all heard it – attracting new customers will cost your company five times more than retaining an existing one. So what are you doing to ensure your current customers are loyal to your company and your brand? If there’s a big question mark in your thought bubble right now, here are a few tips to get you going on the right track – and working towards a return on your investment when it comes to new customer acquisition and retention.
Remember, you are the expert and your customers expect you to be! Customers are becoming more dependent on businesses to give them answers quickly and guide them in the right direction. If you are unable to assist your customers to their satisfaction, they’ll find someone else who will. Unfortunately it only takes one negative experience for a majority (68%) of customers to take their business elsewhere. From the first contact to the closing of the transaction and beyond, your customers expect to be wowed. If they are, you’re on your way to building a relationship that your customers will depend on. They will trust you, rely on you and ultimately recognize that you play an integral part in their success.