Mike Baird, Avizia Founder and CEO
1. In your opinion, what makes a company innovative?
Successful innovation only happens when you ignore the current rules. You know you are innovating when the decisions and tradeoffs become hard – and great teams will thrive on the problem solving required to get through the brick walls.
2. What makes your company innovative?
We have a passion for transforming patient care. Most of us aren’t healthcare experts, but ironically I think that helps us approach the problems in a different way. We spend a lot of time with customers gathering feedback, iterating on ideas, and then bringing products to market. No solution will be perfect, but if you can launch it and then learn from it you can bring new products to market that take it to the next level. One of our core values is: “Approximately right is greater than accurately wrong.” I think that helps us push for real-world solutions quickly, and then we can build off the experience on the next generation product. Too many companies get stuck in a perfection loop which can kill a company.
3. What or who are some innovative companies or people that inspire you and your team?
At Avizia we aim to have the audacity of Tesla, the product quality of Apple and the robust software of Google. Personally, I am very inspired by Michael O’Neil, the CEO of GetWell Networks. Michael had a few personal healthcare challenges in his family and has turned them into a burning passion to transform healthcare. Nearly every employee I have ever interviewed at Avizia has some personal health story that drives their desire to push our technology forward.
4. What are some publications, print or digital, you read daily or have read that help you stay on top of your game? These could be books, magazine, blogs, e-newsletters, etc.
I try and read a variety of of sources to stay on top of things – Google News provides a steady stream of politics, tech, and current events. I am currently reading The Innovators by Walter Issacson and the Wright Brothers by David McCullough for insight on driving innovation in new markets. On a personal side, as a founder/entrepreneur and dealing with the regular ups and downs that come with running a startup, I find great comfort and inspiration from reading the scriptures in my free time.
5. What advice would you give to up-and-coming leaders striving to be innovative in today’s business environment?
Focus on creating a company that you would want to work for. If you don’t have an environment that encourages creativity and drives innovation, you’ll have a harder time succeeding. Innovation can’t be achieved by just one person, you need the support and passions of your team to make it happen. If your culture doesn’t support it, it won’t magically happen.