5 Employee-Engagement Lessons Learned from Top Business Leaders
By: Stephanie Berkowitz, President & CEO at Northern Virginia Family Service
C-suite observations on how to maximize the profitability of your most valuable asset: your employees
Being a leader in today’s business world no longer means simply conducting business within a community. It requires being a part of that community — including the creation of a workplace community, one in which employees are eager to come to work each day and perform to the best of their abilities for an organization they’re passionate to support.
Such employee engagement is critical to business success, as panelists for “The Business Case for ‘A Best to Place to Work’” readily attested. The panel, sponsored by Northern Virginia Family Service and the CARE Awards, focused on how employee engagement affects the bottom line, how companies measure such engagement and how they use it to sustain a competitive edge.
To start, make sure you’re measuring the right component. “Employee satisfaction is different than engagement,” shared Ashley Larson, vice president of Washington, D.C.-based Revolution Growth. “Engagement is about passion. It’s about employees running through brick walls for a company, even during difficult times.”
The keys to employee engagement, she added, are that employees feel good about their growth opportunities, have the tools they need to succeed and feel rewarded for a job well done.
Here’s how you can turn your team into a thriving, engaging workforce:
One of the easiest steps toward becoming a “best place to work” is to apply to be one. The CARE Awards application is now open, with a deadline of May 18. The process involves an introductory application, followed by an employee survey in June for those selected as semifinalists. Finalists will receive site visits between July and September, and winners will be announced at our CARE Awards Breakfast Nov. 18.
Although the application process is rigorous, even companies that have applied but not been selected have considered the process a valuable effort for insights into how they are supporting their employees and where they can improve. To learn more, visit nvfs.org/careawards.