1. Why do you believe CSR strategy is important for a company?
Quite simply we view our performance beyond just financial metrics. Therefore we see it as very
important to set targets and goals that relate also to our environmental and social impacts. A strong
CSR strategy expands our company to view performance and opportunities more fully–for a triple-bottom-line impact: people, planet and profit.
2. Do you believe that the CSR work you participate in should be affiliated with the work you/your company does? For example, should an Oil company’s CSR be in cleaning up oil spills?
We view our CSR work as integral to our business. Therefore, for example, we build and operate large
apartment communities, and see significant business and environmental benefits to ensuring those buildings are both constructed and operated in a more environmentally efficient and sound manner.
3. What makes your company stand out compared to other companies participating in CSR?
In our industry AvalonBay has taken a leadership position in the integration of Corporate Responsibility and our business. We don’t view it as a separate component of how we do business. It is how we do business.
4. Do you believe contributing back to the community allows your company to have a deeper connection
with its clients/customers?
In our case this is especially true because our clients (our residents) call our communities home. Therefore the community impact and investments we make are directly impacting the surrounding communities of our residents.
5. What are some events or causes that inspire you and your team?
Our strategic community investment focuses on supporting the disadvantaged, affordable housing
and disaster relief. All of these directly impact us as a company and our residents. We are proud and
very inspired by the work our over 25 community partners and our national partner, the American
Red Cross, do every day. For more details on our program please see our CR pages:
6. What advice would you give to companies trying to participate in CSR?
View it as integral to your business, not a nice to have. And Don’t give up! The issues of environmental and social sustainability will only become more relevant and impactful to business in the coming decades.