Large Business Nominee
1. Why do you believe CSR strategy is important for a company?
Since its inception, K2M has committed itself to creating a better tomorrow for people across the globe who live with spinal deformities. As a company dedicated to improving lives, it makes sense that our identity would be shaped by a spirit of public service reflected in a diverse range of philanthropic efforts across Northern Virginia and the globe.
We believe that giving the necessary attention to corporate social responsibility instills in companies a shared sense of purpose. One that elevates the importance of the human element, which transcends yet strengthens our business. This is the most important business resource a company can have and, with more job candidates than ever before considering social responsibility as a factor when deciding which company they want to work for, it is important that companies demonstrate their commitment to social good in various ways.
2. Do you believe that the CSR work you participate in should be affiliated with the work you/your company does?
Social good should include but also extend beyond a company’s immediate business priorities. For instance, K2M has partnered with a Northern Virginia-based non-profit organization called “Every Citizen Has Opportunities” (ECHO) to empower individuals with physical or mental disabilities to achieve their optimal level of personal, social and economic success. ECHO crews work together with K2M employees on a variety of administrative tasks, which ultimately helps them find meaning in the workplace.
K2M demonstrates its commitment to social good by supporting the following organizations, such as:
3. What makes your company stand out compared to other companies participating in CSR?
Corporate social responsibility is essential to K2M’s identity. We have a strong and deeply committed culture where employees and stakeholders wholeheartedly believe in finding meaningful ways to contribute to making the world a better place. Unlike other companies, for us, CSR takes on a greater meaning than a simple extension or mere output of our day-to-day business. It occupies a critical place in our corporate conscience that makes us who we are, what we do good for the sake of doing good. Regardless of reward or recognition.
Toward that end, our employees actualize this vision through a range of efforts noted above. These include:
4. Do you believe contributing back to the community allows your company to have a deeper connection with its clients/customers?
Living our commitment to social good allows us to build stronger relationships in our community that starts with instilling a sense of higher purpose, which extends beyond creating medical devices. In this way, K2M creates opportunities for our employees to participate in and bring to the table social good initiatives. All of which build a heightened sense of empathy toward the less fortunate in our community. It is this same feeling of empathy that inspires our commitment to excellence in creating medical devices for people who live with painful spinal deformities. It brings into focus what matters the most – that our business is about more than a sale, a product, or even a patient – it is about the person and their loved ones who stand to benefit.
5. What advice would you give to companies trying to participate in CSR?
Corporate social responsibility is about aligning values with actions. It is more than just a simple line in a corporate mission statement or a company charter. Rather, it is about doing the work, getting involved, and personally engaging with the community. This also goes beyond making financial contributions or supporting organizations through impersonal ways. One of the most glaring shortfalls companies encounter, especially early on, is attempting to build a CSR strategy without clearly articulating why it matters to the business or stating its reason for being. Therefore, it’s important to encourage participation from all employees – at all levels – to identify causes that matter to them and to ensure that employees and stakeholders alike recognize and appreciate what the company stands for. That social good should be a cornerstone of the company’s purpose.