1. In your opinion, what makes a company Innovative?
A willingness to take risks to improve your value to your customers is key to being innovative. Too often great ideas are not allowed to develop because of fear of failure. Some risk is worth the possible reward of a great innovation.
2. What makes your company innovative?
NOVA Parks has a great variety of products and services, we have 11 or 12 different business we are in, from wedding and event venues, to campgrounds, boat rentals, golf, historic sites, water parks, light shows and more. We learn different things in those different businesses. That diversity fosters creative thinking. We create unique destination experiences, and we are always looking for what kind of new and interesting experiences we can create for the public.
3.What or who are some innovative companies or people that inspire you and your team?
We want to have customer service on par with Disney, engage the imagination as well as Paramount, and have technology that is cutting edge. All of this with the goal of getting people outside and having fun.
4. What are some publications, print or digital, you read daily or have read that help you stay on top of your game?
Diversity of materials is the key to sparking creative connections. We read Harvard Business Review to understand the latest thinking in management. We read Park and Recreation Magazine to stay up to day with what our colleagues around the country are doing. We try to borrow our ideas from the best.
5. What advice would you give to up and coming leaders striving to be innovative in today’s business environment?
Innovations are only good if they help the customer in some way. So, understanding who your customer really is is vital to thinking about what would be successful. We themed our water parts to appeal to children and engage their imaginations. We created two of the best light shows in the world, because we knew people were hungry for unique experiences they could share with the whole family. This is what the Winter Walk of Lights at Meadowlark was born out of.