Carlos Cruz, Client Relations
1. What does innovation mean to you?
To us, innovation means to be fearless. Fearless to leap out of the box, Fearless to forge new partnerships, and fearless of what the future offers.
We look up to the greats in history who have paved the way for all people, and we notice that they fearlessly break the rules by making their own mark. Fearlessly making a mark on the world is what we strive to do.
2. What makes your company/organization innovative?
We are a true integrated marketing firm and often like to refer to ourselves a one-stop-shop for our clients. We have the capabilities to provide a diversified range of marketing, creative and video production services with in-house multimedia studios in Northern Virginia, DC and Maryland. What we have seen in the past are many integrated marketing companies using third parties for services they cannot provide and their clients end up with inconsistent branding or messaging and delayed deadlines.
At TriVision, we make sure that all our work is processed in-house to provide our clients with consistent and cohesive branding, messaging, and marketing communications.
3. What or who are some innovative companies or people that inspire you and your team?
Facebook is on the top of our minds when it comes to innovative companies. The social network is growing to become the one-stop-shop for communicating on the internet. Social media is revolutionizing the way we communicating with one another, and Facebook is gleaming at the forefront of this exciting new movement. The beauty of this new medium of communication is that it allows businesses to both communicate to the masses, yet still be able to have interpersonal communication with individuals. That concept is what marketers have been craving since the idea of marketing was born.
4. What about Greater Washington has positioned us as an innovative region?
Our diversity. This region is home to many people and organizations from around the world. It’s a melting pot of ideas, made up of talented individuals from different fields and backgrounds, each voicing and executing ideas that make this region a leader in innovation.
On top of that, partnering with local universities fuels our workforce with ambitious young minds ready to make a mark on the world.
5. What advice would you give to up-and-coming leaders striving to be innovative in today’s business environment?
Don’t stick to one passion just because you’re good at it. Find a way to mix two or more passions together. You’ll be surprised at what ideas would come out of combining two things that you love doing.