Role/Title: Co-Founder and Director of Product Marketing, LiveSafe
1. What makes a company innovative:
A company is innovative when it adds value to the lives of people; when it solves real problems; or has the power to make the world a better place. This innovative spirit stems from two core principles: 1) a mission or vision of a better future - for individuals, communities, and the world; and 2) listening to the market, and adopting an ethic of continuous improvement and development. In order to stay relevant, the product, service, or offering must continue to grow with the needs of an ever-changing world.
2. What makes your company innovative?
- We are mission driven: We are driven by a powerful and urgent sense of mission to make this world a safer place for all.
- We harmonize our vision with the market: We listen to our users and clients to understand how they would like to use our mobile safety platform to keep themselves and their communities safe
- We have a philosophy of rapid innovation: We stay relevant by adapting our technology to the market with speed, efficiency, and reliability
- We are collaborative: One of our core company values is “having each other's back.” We rely on each other's support to advance our mission and technology. This spirit of looking out for one another translates into the sense of safety we provide to our users, and supportive service we provide back out to our customers.
3. What/who are are innovative companies/people that inspire you and your team:
- Apple: For raising the standard on product experiences of simplicity and elegance
- Google: For creating a powerful, universal platform that adds value to virtually every aspect of personal, work, and social life.
- Tesla: For making possible a future we didn’t know we were ready for
- Facebook: For socially and digitally connecting the world in a way unlike any before it
- Bill and Melinda Gates Foundation: For combining best practises of business accountability with social values to hasten the rate of global development
- Mahatma Gandhi and Martin Luther King: For reminding us that means don’t always justify the ends. The means are the ends.
4. What are some publications, print, or digital you read daily or have read that help you stay on top of your game:
In an age where our consumption habits -- digital or commodity -- is so distributed, it’s hard to point to one or a couple publications that I read often. I keep up with global events, thought leaders, and global influencers of as many sectors or industries as possible; be it political, social, technological, entertainment, etc. It is at these diverse intersections where the connections and possibilities for innovations are discovered and brought to reality. Staying tuned into what my network of friends and colleagues are saying via social media is also a great way to curate content from trusted sources - As long as I filter out the random cat video or two...or nine.
5. What advice would you give to up-and-coming leaders striving to be innovative in today's business environment:
- Your biggest competitive edge is your passion. People will invest in you in the early stages - not the idea. Your passion will also be the fuel that gets you through the difficult times. So, check your motives, and make sure they are in line with who you are and the impact you’re looking to make.
- It’s your baby, but it’s not about you. Listen to primary consumers of your offering, and involve them intimately in the product development process. They will take your offering to where it needs to go. When your solution harmonizes with the needs of the market’s that’s when true innovation is achieved.